Discover what drives growth
I help businesses build efficient,
impactful optimization programs.

More experiments, better results — proven with dozens of clients
























Kind words from clients & colleagues
Bill Soller
‟Dan is a true polymath. He
understands everything from technical implementation, to strategy to setting things up for the best possible analysis of the results....Dan is by far the best consultant l've had the pleasure of working with.
Harrison Small
‟Dan is a thoughtful, passionate problem-solver and team player. His innovations helped scale the experimentation process and made it easier to launch tests.
Yeesheen Yang
‟[Dan's] expertise in experiment design and implementation is exceptional -- and he's been a fantastic partner. We have come to value his guidance on experimentation so much...His work is pivotal in helping us learn more about our users...
Bill Soller
‟Dan is a true polymath. He
understands everything from technical implementation, to strategy to setting things up for the best possible analysis of the results....Dan is by far the best consultant l've had the pleasure of working with.
Harrison Small
‟Dan is a thoughtful, passionate problem-solver and team player. His innovations helped scale the experimentation process and made it easier to launch tests.
Yeesheen Yang
‟[Dan's] expertise in experiment design and implementation is exceptional -- and he's been a fantastic partner. We have come to value his guidance on experimentation so much...His work is pivotal in helping us learn more about our users...